Find out more about us and the history of traq.
For online marketing agencies, a partnership with traq is a win-win situation, as they can offer their clients a Swiss tracking solution and at the same time achieve better results for their clients with the improved data quality.
After gaining positive experience with the pilot customers and further improving the MVP, we were able to onboard the first customers with traq.
The software behind traq was rebuilt from the ground up and in January the first MVP was ready to be used and tested.
On September 1, traq.ch went live and was born. While we continued to work on the product and prepare it for other customers, we also looked at what the market looked like and how to market traq.
Due to the positive feedback and the potential of the software, we decided to productize the software. Previously, it had only been developed for us and adapted for a few test customers. Now it was time to turn it into a marketable product.
The time had finally come: we founded Buds & Bits GmbH for our brand.
Buds & Bits GmbH was deliberately separated from the Yago Matcha brand so that other brands or digital products in the e-commerce sector could also be united under the company in the long term.
While we had good experiences with our solution ourselves, we also received positive feedback from the pilot customers in our network. The feedback also helped us to further improve the software and adapt it for various use cases.
After 6 months of using and constantly improving our own solution, we could see that the data collection improved significantly and the deviations became smaller. This helped us to be able to trust the evaluations again and helped to reduce the cost per conversion (CPA).
There was interest in our network that some other e-commerce brands also wanted to try our solution. Even though our software was not yet really ready for other customers, we started a test phase with others after making a few adjustments.
With our own brand, we had the same problems that many e-commerce brands struggle with: incomplete data in analytics and missing conversions in ad networks like Meta. This meant that we couldn't be sure how our campaigns were performing.
Valentin, our techie, was looking for a solution to the problem, but even after trying various tools, the problem persisted. So he set about developing a solution himself.
What had been buzzing in our heads for a long time has now been realized: founding a D2C brand.
The vision behind Yago Matcha: to offer the best matcha in Switzerland at a fair price. After a long search and many comparisons, we found the perfect matcha in Japan. The four of us launched the Yago Matcha brand (then still called “GrindedGreen”).
Read more about how the idea came about in this blog post.
